About Merkle Trade

"Leverage trading without the headache. Just tap, trade, and go" Unlike other platforms that are confusing or hard to start, Merkle is built for everyone, even first-time leverage traders.

Backed by leading investors such as Hashed and Arrington Capital, Merkle Trade is redefining the trading experience by combining the performance and security of a high-speed perpetual DEX with intuitive design and social features. Our goal is to make on-chain trading seamless, engaging, and accessible to all. In just 1.5 years, we've surpassed $24.9 billion in cumulative trading volume and are now gearing up to launch our native mobile app, a major step in expanding our product suite.

The app will deliver a fully integrated DeFi experience, bringing together trading, earning, and community-driven features in one seamless interface. As we enter this next phase of growth, we're looking for a Head of Growth to drive user acquisition across both Web3-native audiences and first-time DeFi users, including those coming from centralized exchanges.Qualifications

Key Responsibilities

Lead growth and product marketing across Web2 and Web3, owning go-to-market strategies and launches for key features like the native app and DeFi offerings
Develop and execute data-driven marketing strategies that drive acquisition, engagement, and retention
Thrive in fast-paced, experimental environments with a strong focus on solving hard problems in user acquisition and retention
Craft clear, compelling messaging that evolves with the product and resonates with both crypto natives and newcomers
Collaborate with ecosystem partners on joint campaigns to broaden reach and strengthen positioning
Build systems and processes that keep the user perspective central to marketing decisions
Define and analyze performance metrics to guide priorities and continuous optimization

Candidate Profile & Mindset

5+ years of experience in growth or product marketing, ideally within crypto, fintech, or consumer tech
Proven track record launching and scaling consumer products or features with measurable success
Excellent copywriting and storytelling skills, able to simplify complex concepts and create narratives that resonate
Comfortable working directly with founders, designers, and engineers in a fast-moving, lean environment
Strategic thinker with a bias for execution, able to bring structure and clarity to ambiguous challenges
Deep understanding of growth loops, acquisition funnels, and lifecycle marketing mechanics in both Web2 and Web3
Bonus: Experience with performance marketing (e.g. Meta Ads, affiliate programs) in crypto or similar industries

Why work with us?

Competitive compensation including salary and token incentives
A unique opportunity to drive mass adoption, from Web3 natives to first-time DeFi users
Fast-paced, collaborative team with a strong bias for execution and experimentation
Work alongside proven founders who've exited companies to Kakao and Upbit
Opportunities to attend major global conferences, fully sponsored by the company Interested in this job?

Let the hiring team at Merkle Trade contact you! Click I'm interested and enter your Linkedin profile and preferred contact information.